It can be challenging to run a successful eCommerce business, but you can take inspiration from others who have successfully started and run such businesses. Success only comes from hard work and discipline. Sometimes the discipline is in cultivating particular habits that make it more likely you will succeed.
Understand Your Business Goals and Vision
When you start running an eCommerce store, your sole focus might be on making money. There’s nothing wrong with trying to make money to get the bills paid. However, you will draw even more inspiration if you can make it more concrete. Consider what you want to achieve more specifically. Ask yourself what your target audience is, and determine what you want to make people think of when they think of your business and your brand. At the start of each day, think about this goal and vision.
Focus on Customer Development
In an eCommerce business, your most vital asset is your customers. Customers tend to expect little to no customer service from eCommerce stores. By making the extra effort and taking the time each day to invest in your customers and make contact with them in some way, you break that mold. Remember that gaining customer loyalty does far more than just get that one customer back. It makes it more likely that your clients will tell their family and friends, thus increasing your customer base. All you have to do is check out the Shopify forum to confirm that.
Cut Out the Unnecessary Fluff
It’s very important to prioritize your time. Your time is one of your most valuable commodities. To protect this, you have to make sure that you cut out the things that don’t matter. You don’t have to have an active social presence on every social media site. You don’t have to balance the checkbook every day. Evaluate all of your activities and see what you can cut out. Be ruthless. If you aren’t seeing a positive return in some fashion, then get rid of it.
Delegate Everything You Can
Too many eCommerce store business owners make the mistake of trying to do everything themselves. They think that they have to handle all the details from organizing the calendar to planning the marketing strategy to ordering the inventory. This is not the case. A good eCommerce store business owner knows how to delegate responsibilities to trusted employees.
All businesses change on a regular basis, but the eCommerce business world changes even faster. It’s important to remember that all of the things that you knew last month could easily be outdated again. Consider the effect that both the Panda and the Penguin updates had on many online businesses. You need to make sure that you take a little time each day to learn about something that will benefit your business. The added benefit of this learning process is that it will help stimulate new ideas. It will also help you to start staying ahead of the curve so that the new developments in the industry don’t leave you scrambling.
Melissa, a mom to three little ones (ages 7, 3 and 1), blogs at both Mom’s Plans where she writes about living a fulfilling life on less and paying down debt, and Fiscal Phoenix where she writes about rising from the ashes of your financial mistakes.