Women tend to listen to their advisors, Women tend to believe in a buy and hold strategy, Women are more apt to go long term, Women tend to go with more balanced portfolios.

That is probably why Women control more wealth then Men in North America.

PS Women are also better cast fishing – simply because they reel-in slower than most Men.

One of the biggest problems with investing is our emotions. In the last decade many people were lead by their emotions instead of common sense. Wall Street knows this very well and they are working hard to control our emotions.

Markets are down and there is a potential for growth and return, if you do it right. Find a financial advisor who knows what she/he is doing. One of the mistakes financial planners and advisors made in the last couple of years is not taking the time to know their clients well. Just because the market was great that does not change a person risk taking approach. Often when investors are saying that they are OK with risk they do NOT mean that they are ok to loose 20-30% of their investments. I can see in my experience that those who took the time and made the right investment choice they lost less. Do not make emotional investment choices.